Ramp,
from fintech to fandom.

Year

2024

Industry

Finance

Role

Creative Direction, Packaging, Social Campaign

Ramp isn’t just a line of credit; it’s a line to the future.

Together, we created Cards Against Reality, a limited-edition game built for the founders shaping it. Each card reframed startup chaos as creative challenge, turning the daily absurdities of venture life into shared humor and cultural capital. 

The collaboration blurred the line between marketing and mythology using brand identity, packaging, and campaign design to create a cultural artifact that redefined what a fintech brand could do.