Every tool in the category promises to help you understand your money. Track your spending, review your budget, see where it all went. The result is a clear picture of the past — but no map for what comes next.



Monarch launched Plus to solve this. Forecasting built on real account data, updated as life changes, gave members something the category had never offered: the ability to model a career move, a home purchase, a retirement timeline, and find the path that actually fit their life.



Our role was to give the launch a positioning that matched the ambition. "Worth Building Toward" reframed Monarch's purpose — less tracker, more compass. We brought the territory to life with a product launch film combining AI-generated lifestyle footage with motion graphics. Our score and art direction make every frame feel like a private dream. The kind worth building toward.