Gold Gang,
remixing AI into pop culture gold.

Year
2024
Industry
A.I.
Role
Creative Direction, AI Production, Social Campaign

Getting C-3PO the respect they deserve.

In 2024, we partnered with Resemble AI to create Gold Gang. We worked with over 15 AI tools, fusing generative voice, images, and motion into a music video that generated millions of organic views and became one of the most-watched AI projects of the year.



Our role was to design, direct, and experiment across mediums, bridging emerging technology and cultural storytelling to make AI feel alive, expressive, and human.

“I can't believe this. Still looks brand new like it just came out using the current tools. You were way ahead of the curve with this one.”

@WednesdAI,
Youtuber

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