AI Videos
From creative tests to viral stories
Year
2025
Industry
A.I.
Role
Brand Strategy, Positioning & Messaging, Visual Identity, Web Design
25 million views. Three
videos. Zero media spend.
Most brands are getting AI film — and generative design at large — wrong. They use it to make regular content, cheaper.
We asked a different question: what unique ideas could AI enable?
We made three videos for three of the world's most recognizable brands. Google tests cinematic scale and emotional range. Ryanair tests what happens when form and function connect. Dove tests how well AI can critique itself. Same core thesis: AI is a creative unlock, not a cost play.
“Still Searching” for Google follows a kid asking "why?" until the question becomes the answer. Associative, nonlinear, philosophical. The brief we gave ourselves: deliver cinema-grade visuals and connect Google AI to a bigger brand story.
Ryanair charges extra for everything and they're in on the joke. So we made an ad where the budget is the concept. Uncanny faces, a raucous cabin, an AI brand spokesperson. “That’s Extra” — a self-aware commitment to cheapness — is the rallying cry.
In 2006, Dove showed what Photoshop did to a real woman's face. So we remade the ad for the AI age. In meta-narrative fashion, we let the technology that distorts beauty standards tells its own story. Until we hit “Undo.”
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